Lucid is a wine education and consulting company that helps restaurants, bars, and hotels improve their wine sales and service. Lucid offers services such as wine list design, inventory management, and staff training, and they aim to make the restaurant business profitable by removing the need to hire a full-time Wine Director. It ensures the restaurants are fully equipped to manage inventory, staff training, vendor negotiation, and customer demand. Furthermore, Lucid provides restaurants with access to a network of over 1,000 wine suppliers, granting them access to the best wines at the most competitive prices. If you are interested in learning more about Lucid and how it can assist in growing your wine business, please contact us today to schedule a free consultation.